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Falcon Advises Marketing G2 in its Sale to Newscycle, a Portfolio Investment of Vista Equity Partners

WAYNE, PENNSYLVANIA – December 3, 2018: Falcon Capital Partners, LLC (“Falcon”), a leading middle-market investment bank, is pleased to announced the sale of Marketing G2, LLC. (“MG2”), to Newscycle Solutions, Inc. (“Newscycle”), a portfolio company of Vista Equity Partners.

MG2 develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs. MG2’s customer engagement platform and data-driven products and services are utilized by many of the leading media companies throughout North America including Advance Newspapers, Cox Media Group, Digital First Media, Gannett, Hearst, Simon & Schuster, and Tribune Publishing. MG2 is based in Horsham, PA.

Newscycle Solutions is a leading provider of software and services powering the global media industry. Its content management, advertising management, subscription management, and mobile solutions help companies drive profitability and accelerate digital business models. With headquarters in Bloomington, MN and regional offices throughout the world, Newscycle is a trusted partner serving over 10,000 news media, broadcast, magazine, financial services and corporate clients.

Falcon served as exclusive sell-side advisor to MG2. MG2’s President & Founder Patrick Glennon commented, “Falcon has been a true partner and trusted advisor for MG2 every step of the way, having worked with us for a number of years preparing for this M&A event, and ultimately driving the process to a successful close. I would not hesitate to recommend Mark, Don, and team to any entrepreneur seeking an advisor to drive value in their business.”

The terms of the transaction were not disclosed. The Newscycle press release can be found here.

Falcon’s technology group has represented a number of companies in the digital marketing space, including BrainWorks, a New York based provider of CRM and advertisement tracking systems, which was acquired by HIG Capital. The Falcon deal team was led by Managing Director Mark Gaeto and Vice President Don Wanner. For more information please contact Mark at mgaeto@falconllc.com, 610-989-8903 or Don at dwanner@falconllc.com, 610-989-8907.

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